Logos are powerful. What better way to remind people of a product than an eye-catching, memorable symbol? With that in mind, today we’ll answer the question ‘Why did PostgreSQL choose an elephant for its logo?’Every product or company has its logo – something that identifies and encapsulates the essence of their brand. In time, it practicallybecomesthe brand: can you imagine McDonald’s without its golden arches? What if the Coca-Cola logo was suddenly done in purple block print?